De-marketing is an effort or tool to reduce or bound demand for consumption of a particular product or service on a permanent or temporary basis. De-marketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply....

Industrial Corridors recognize the inter-dependence of various sectors of the economy and offer effective integration between industry and infrastructure leading to overall economic and social development. Present study was analyzed strength, weakness, opportunities and threats of proposed...

Store loyalty is considered as the key determinant of retail business. Therefore, patronage concept has created a lot of interest in the consumer research and this concept is being largely investigated by market researcher who are looking for untapped rural market. The Urban durable retail...

The rationale of the study was to evaluate the strategic competitive advantage of India for foreign direct investment in retail sector and also to analyse the world wide retail market opportunity as compared with Indian retail sector. Objective of this study was to analyse factors of...