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Han, Heesup
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113
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99
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98
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97
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95
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95
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94
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93
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92
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89
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88
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88
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87
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87
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86
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86
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81
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79
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78
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78
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78
Verhoef, Peter C.
76
Ko, Eunju
75
Laroche, Michel
75
Thaichon, Park
75
Anderson, Simon P.
74
Kim, Jungkeun
74
Woodside, Arch G.
74
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73
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72
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541
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Cogent business & management
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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RePEc
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BASE
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date (oldest first)
1
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
2
Mobile content : understanding drivers of engagement by screen
Chae, Myoung-Jin
;
Rodriguez-Vila, Omar
;
Bharadwaj, Sundar
- In:
Journal of interactive marketing
60
(
2025
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10015187616
Saved in:
3
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
4
SMS
advertising
: how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
5
Investigating the drivers of consumer acceptance and response of SMS
advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
6
Attitudes toward mobile
advertising
: a study of mobile web display and mobile display
advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
Saved in:
7
Digital mobile
advertising
: a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
Saved in:
8
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
9
Under the spell of your smartphone : how dependence evokes a halo of trust in
advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
10
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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