Purpose – The purpose of this manuscript is to empirically compare logistics strategies in Chinese and US manufacturing firms and the outcomes of these strategies to test the underlying factor structure and measurement equivalences of Bowersox/Daugherty model and its relationship with critical...

This paper discusses the influence of accounting on the discipline of marketing by means of employing the assessment of brand equity. A brief historic perspective of marketing and indeed brands as well as an evaluation of the contribution of accounting to marketing are included. Unfortunately...