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From private label to co-branded credit card : an assessment of the impact of a change in value proposition over customer value perception and company value capture
Meirelles, Dimária Silva e; D’Andrea, Daniel - In: Journal of financial services marketing 26 (2021) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10012487183
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Customer value creation and Moroccan hotels' performance : a multi-party and multi-phase vision
Nejjari, Ridouan; Slaoui, Samira - In: Journal of hospitality and tourism insights 7 (2024) 5, pp. 2504-2524
Persistent link: https://www.econbiz.de/10015162996
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Aligning marketing and operations for more effective and efficient "total oerations"
Walters, David; Bhattacharjya, Jyotirmoyee - In: International journal of logistics economics and … 5 (2013) 2, pp. 94-107
Persistent link: https://www.econbiz.de/10010376698
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin - 2020
Persistent link: https://www.econbiz.de/10012294476
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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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Scale development for the practices involved in creating value propositions in the exhibition industry : service-dominant logic with a mixed-methods approach
Lee, Jin-soo; Park, Sangwon - In: Tourism management : research, policies, practice 99 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014320864