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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang; Gupta, Sachin - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
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PTBL : a learning model based on PBL and TBL for training soft skills supported by 3D Virtual Pedagogical Platform (3DVPP)
Chen, LieHuo; Liu, Qiang; Sun, XiaoGuang - In: International journal of information systems in the … 5 (2013) 3, pp. 63-84
Persistent link: https://www.econbiz.de/10010252972
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Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang; Gupta, Sachin - In: Innovation and marketing in the pharmaceutical industry …, (pp. 629-649). 2014
Persistent link: https://www.econbiz.de/10010353470
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A micro-level diffusion model for new drug adoption
Liu, Qiang; Gupta, Sachin - In: The journal of product innovation management : an … 29 (2012) 3, pp. 372-384
Persistent link: https://www.econbiz.de/10009559970
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Multi-terminal pipe routing by Steiner minimal tree and particle swarm optimisation
Liu, Qiang; Wang, Chengen - In: Enterprise information systems 6 (2012) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10009559109
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Impact of business relationship functions on relationship quality and buyer's performance
Song, Yongtao; Su, Qin; Liu, Qiang; Wang, Tieshan - In: The journal of business & industrial marketing 27 (2012) 4, pp. 286-298
Persistent link: https://www.econbiz.de/10009559261
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The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - 2011
Persistent link: https://www.econbiz.de/10009295731
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The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science 34 (2015) 1, pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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An empirical model of drug detailing : dynamic competition and policy implications
Liu, Qiang; Gupta, Sachin; Venkataraman, Sriram; Liu, Hongju - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2321-2340
Persistent link: https://www.econbiz.de/10011539516
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Promotion spillovers : drug detailing in combination therapy
Liu, Hongju; Liu, Qiang; Chintagunta, Pradeep K. - In: Marketing science 36 (2017) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10011695441