Similar Search Results

Craig, Clay; Flynn, Mark A.; Holody, Kyle J. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 258-276

Persistent link: https://www.econbiz.de/10011729551

Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370

Persistent link: https://www.econbiz.de/10011305224

Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10012171430

Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - In: European journal of marketing 56 (2022) 4, pp. 1153-1183

Persistent link: https://www.econbiz.de/10013350955

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

Burkhalter, Janée N.; Curasi, Carolyn Folkman; … - In: The journal of brand management : an international journal 24 (2017) 2, pp. 140-160

Persistent link: https://www.econbiz.de/10011724563

Taher, Ahmed; El Badawy, Heba Y. - In: Journal of media business studies 20 (2023) 4, pp. 303-319

Persistent link: https://www.econbiz.de/10014438633

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

Persistent link: https://www.econbiz.de/10014384292

Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014434783

Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209

Persistent link: https://www.econbiz.de/10012178700