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Winning back attendance : effects of winning performance, online search, and the MLB rule changes for more dynamic games

Kim, Rhino; Chang, Sue Ryung - In: Asia marketing journal 25 (2023) 3, pp. 148-159

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A cross-category and cross-country analysis of umbrella branding for national and store brands

Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101

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Social interactions and monetary incentives in driving consumer repeat behavior

Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380

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The effect of social media apps on shopping apps

Yoon, Jae Yeon; Lee, Chaehyeon; Choi, Jeonghye; Chang, … - In: Journal of business research : JBR 148 (2022), pp. 23-32

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Sentiment change and negative herding : evidence from microblogging and news

Kim, Jikyung; Dong, Hang; Choi, Jeonghye; Chang, Sue Ryung - In: Journal of business research : JBR 142 (2022), pp. 364-376

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Usage complementarity vs. basket co-occurrence : discount depth reliance in digitally personalized product recommendations

Choi, Jungsil; Park, Hyun Young - In: Journal of retailing 101 (2025) 2, pp. 177-196

Persistent link: https://www.econbiz.de/10015427542

The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing

Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265

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Does hedging with derivatives affect future crash risk?

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The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

Choi, Jungsil - 2020

The present research investigates how purchase motives (hedonic vs utilitarian) influence the effectiveness of partitioned versus combined pricing. Across four studies, we find that compared to combined pricing, partitioned pricing increases hedonic purchases, but not utilitarian purchases. We...

Persistent link: https://www.econbiz.de/10012830954