Similar Search Results

True Value Selling : so verankern Sie Ihr Angebot direkt in der Wertschöpfungskette Ihrer Kunden

Kaschek, Bernhard - 2014

Persistent link: https://www.econbiz.de/10010408078

Strategic account management as a value co-creation selling model in the pharmaceutical industry

Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325

Persistent link: https://www.econbiz.de/10011629581

Global account management : creating value

Hennessey, Hubert D.; Jeannet, Jean-Pierre - 2003

Persistent link: https://www.econbiz.de/10001759891

Multilevel value co-creation within key accounts

Ranjan, Kumar Rakesh; Friend, Scott B.; Malshe, Avinash - In: Journal of service research 28 (2025) 2, pp. 296-317

Persistent link: https://www.econbiz.de/10015386790

Handbook of strategic account management : a comprehensive resource

Woodburn, Diana; Wilson, Kevin - 2014

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers...

Persistent link: https://www.econbiz.de/10010339281

Handbook of Strategic Account Management : A Comprehensive Resource

Woodburn, Diana - 2014 - Online-Ausg.

Cover; Title page; Copyright page; Contents; Acknowledgements; The editors; About this book; Key strategic account management: where are we now?; A definition of KSAM; Questions for research; Section 1: Strategic dimensions of KSAM; Section 2: Value creation through KSAM; Section 3: Developing...

Persistent link: https://www.econbiz.de/10012600660

Wertschöpfungs- und Werteinforderungsnormen im Rahmen der "Plural Form Governance" : ein empirischer Test in Key-Account- und Nicht-Key-Account-Dyaden

Ivens, Björn S. - In: Journal of business economics : JBE 79 (2009) 2, pp. 135-159

Persistent link: https://www.econbiz.de/10003808835

Mehrwertpotentiale durch die Implementierung eines Key Account Managements an Forschungs- und Entwicklungseinrichtungen

Dransch, Werner - In: Wissenschaftsmarketing : Dialoge gestalten, (pp. 166-177). 2009

Persistent link: https://www.econbiz.de/10003932827

Value in strategic account management

La Rocca, Antonella; Snehota, Ivan - In: Handbook of strategic account management : a …, (pp. 171-189). 2014

Persistent link: https://www.econbiz.de/10010341364

Leveraging synergies between R&D and key account management to drive value creation

Wießmeier, Georg F. L.; Thoma, Axel; Senn, Christoph - In: Research technology management : RTM 55 (2012) 3, pp. 15-22

Persistent link: https://www.econbiz.de/10009554216