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Member identity in fitness centres and its consequences : an examination of members and managers' perspectives

Pedragosa, Vera; Biscaia, Rui; Naylor, Michael; … - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 638-660

Persistent link: https://www.econbiz.de/10014381119

Consumer attitudes towards ambush marketing

Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290

Persistent link: https://www.econbiz.de/10011333338

The national rugby league and the Bundesliga: a study of brand hate

Beermann, Simon; Hallmann, Kirstin; Dickson, Geoff; … - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 4, pp. 950-969

Purpose This study examined brand hate within the context of the (German) Bundesliga and (Australian) National Rugby League (NRL). The study pursued two research questions: (1) What types of brand hate were expressed towards the Bundesliga and the NRL? (2) To what extent did hateful comments...

Persistent link: https://www.econbiz.de/10015347586

Managing a home court transition : the case of the New Zealand Breakers

Bruffy, Katherine; Naylor, Michael; Johnston, Mel - In: Sport management review 19 (2016) 2, pp. 227-239

Persistent link: https://www.econbiz.de/10011475615

A societal perspective of sport : scale development in two settings

Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116

Persistent link: https://www.econbiz.de/10010405829

Conceptualising and measuring fan identity using stakeholder theory

Biscaia, Rui; Hedlund, David P.; Dickson, Geoff; … - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 459-481

Persistent link: https://www.econbiz.de/10011915271

Insurance transformed : technological disruption

Naylor, Michael - 2017

Persistent link: https://www.econbiz.de/10011710900

Some insights into the foreign exchange pricing puzzle: Evidence from a small open economy

Chen, Jianguo; Naylor, Michael; Lu, Xingshen - In: Pacific-Basin Finance Journal 12 (2004) 1, pp. 41-64

Persistent link: https://www.econbiz.de/10005372402

Some insights into the foreign exchange pricing puzzle: Evidence from a small open economy

Chen, Jianguo; Naylor, Michael; Lu, Xingshen - In: Pacific-Basin finance journal 12 (2004) 1, pp. 41-64

Persistent link: https://www.econbiz.de/10007231020

Some insights into the foreign exchange pricing puzzle : evidence from a small open economy

Chen, Jianguo; Naylor, Michael; Lu, Xingshen - In: Pacific-Basin finance journal 12 (2004) 1, pp. 41-64

Persistent link: https://www.econbiz.de/10001867167

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