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Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing science 30 (2011) 4, pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay; Chen, Yubo; Kaplan, Andreas; Ognibeni, Björn - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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Metrics that matter : identifying the importance of consumer wants and needs
Lautman, Martin R.; Pauwels, Koen - In: Journal of advertising research 49 (2009) 3, pp. 339-359
Persistent link: https://www.econbiz.de/10003900855
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Dashboards as a service : why, what, how, and what research is needed?
Pauwels, Koen; Ambler, Tim; Clark, Bruce H.; LaPointe, Pat - In: Journal of service research : JSR 12 (2009/10) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10003901039
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Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: Journal of marketing 73 (2009) 5, pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
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Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen; Srinivasan, Shuba - In: Handbook of pricing research in marketing, (pp. 258-282). 2009
Persistent link: https://www.econbiz.de/10003819737
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Private-label use and store loyalty
Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673