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Perception of consumers on green products in Nepalese market

Dangol, Shrijan - In: Nepalese journal of economics : a publication of … 6 (2022) 2, pp. 129-142

Persistent link: https://www.econbiz.de/10013449021

Towards green product consumption : effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

Jaiswal, Deepak; Singh, Bhagwan; Kant, Rishi; Biswas, … - In: Society and business review 17 (2022) 1, pp. 45-65

Persistent link: https://www.econbiz.de/10012886342

Seen as green? : assessing the salience and greenness of environmentally friendly packaging cues

Ischen, Carolin; Meijers, Marijn H. C.; Vandeberg, Lisa; … - In: Journal of food products marketing : innovations in … 28 (2022) 1, pp. 31-48

Persistent link: https://www.econbiz.de/10013163064

Impact of green practices on consumers' sustainable purchase intentions : humans' management adopting green strategies in Pakistan

Akbar, Kashifa; Jin, Yongsheng; Waheed, Abdul; Afzal, … - In: Human systems management : HSM 40 (2021) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10012603158

Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia

Khan Md. Raziuddin Taufique; Chamhuri Siwar; Talib, … - In: International journal of green economics 8 (2014) 3/4, pp. 199-225

Persistent link: https://www.econbiz.de/10011346385

Consumers' purchase behavior of Cradle to Cradle Certified® products : the role of trust and supply chain transparency

Damberg, Svenja; Saari, Ulla A.; Fritz, Morgane; … - In: Business strategy and the environment 33 (2024) 8, pp. 8280-8299

Persistent link: https://www.econbiz.de/10015339940

The greenwashing trap : how misleading marketing affects consumer green purchasing habits

Vilkaitė-Vaitonė, Neringa - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 593-602

The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

Persistent link: https://www.econbiz.de/10015188311

Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers

Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of innovation and sustainable … 9 (2015) 2, pp. 168-187

Persistent link: https://www.econbiz.de/10011344679

Green marketing promotion tools and Indian consumers' green pruchase intentions

Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291

Persistent link: https://www.econbiz.de/10011290202

From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions

Lopes, João; Pinho, Micaela Moreira; Gomes, Sofia - In: Business strategy and the environment 33 (2024) 3, pp. 2432-2444

Persistent link: https://www.econbiz.de/10014514265