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Effect of Social Media Advertisements on Consumer Purchase Intentions

Dash, Raunaq; Piyushkant, M - 2021

The purpose for developing this research paper was to get an in-depth understanding of the mechanisms, features, domains, etc. of social media advertisements, across social media platforms and how these specific things are influencing potential consumers in their buying behavior or in other...

Persistent link: https://www.econbiz.de/10013249600

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …

Persistent link: https://www.econbiz.de/10012669053

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Advertising value constructs' implication on purchase intention : social media advertising

Karunarathne, E. A. C. P.; Thilini, Weerasinge Asha - In: Management dynamics in the knowledge economy 10 (2022) 3/37, pp. 287-303

Persistent link: https://www.econbiz.de/10013435705

Empathy toward social media advertisements : the moderating role of ad intrusiveness

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568

Persistent link: https://www.econbiz.de/10013550372

How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

Kumar, Sumit; Prakash, Gyan; Gupta, Bhumika; Cappiello, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014326519

Factors influencing consumer purchase intention in Pakistan

Sattar, Ayesha; Khalid, Ifra; Awan, Asif - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 227-237). 2023

Persistent link: https://www.econbiz.de/10013541988

How smartphone advertising influences consumers' purchase intention

Martins, José; Costa, Catarina; Oliveira, Tiago; … - In: Journal of business research : JBR 94 (2019), pp. 378-387

Persistent link: https://www.econbiz.de/10011947455

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

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The effect of social media influencer traits on consumer purchasing decisions for keto products : examining the moderating influence of advertising repetition

Al Kurdi, Barween Hikmat; Al Shurideh, Muhammad - In: Journal of marketing communications 31 (2025) 4, pp. 422-443

Persistent link: https://www.econbiz.de/10015417286