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Omnichannel retailing : exploring future research avenues in retail marketing and distribution management

Sharma, Neha; Dutta, Nirankush - In: International journal of retail and distribution management 51 (2023) 7, pp. 894-919

Persistent link: https://www.econbiz.de/10014315177

Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right

Sharma, Neha; Dutta, Nirankush - In: Handbook of research on business model innovation …, (pp. 275-296). 2023

Persistent link: https://www.econbiz.de/10014281852

An empirical assessment of the impact of Foreign Direct Investment on employment in Indian pharmaceutical industry

Sharma, Neha; Sidhu, Amarjit S. - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 132-148

Persistent link: https://www.econbiz.de/10012213029

State of research on gamification for online consumers in SCOPUS indexed marketing journals

Dutta, Nirankush; Negi, Srishti - In: Selected Papers from the 10th International Conference …, (pp. 3-12). 2024

Persistent link: https://www.econbiz.de/10015063589

Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing

Dutta, Nirankush; Bhatt, Anil - In: Journal of internet commerce 15 (2016) 3, pp. 239-273

Persistent link: https://www.econbiz.de/10011636489

Linking entrepreneurship, innovation and economic growth : evidence from GEM countries

Chadha, Saurabh; Dutta, Nirankush - In: International journal of technoentrepreneurship : IJTE 4 (2020) 1, pp. 22-31

Persistent link: https://www.econbiz.de/10012256970

Chapter 8 The Business Case for Customer Experience: Ignoring Customer Experience Is an Expensive Mistake

Bhatia, Meena; Priya, Pankaj - In: Crafting customer experience strategy : lessons from Asia, (pp. 155-174). 2021

Marketers' sustainability is highly dependent on providing their customers with a memorable experience. This experience manifests the care taken by marketers while interacting at every stage of customer's journey from need recognition to post-purchase behaviour. Customer experience's (CX)...

Persistent link: https://www.econbiz.de/10015086495

Television advertisements and children's buying behaviour

Priya, Pankaj; Baisya, Rajat K.; Sharma, Seema - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 151-169

Persistent link: https://www.econbiz.de/10003989404

Product bundling for "Efficient" vs "Non-Efficient" customers : market basket analysis employing genetic algorithm

Pradhan, Saurabh; Priya, Pankaj; Patel, Gokulananda - In: The international review of retail, distribution and … 32 (2022) 3, pp. 293-310

Persistent link: https://www.econbiz.de/10013274301

Television Advertisements and Children Buying Behaviour

Priya, Pankaj - 2010

Children differ in their cognitive ability as they grow up. This leads to a change in their attitude towards Television advertisements.The purpose of this paper is to analyse the impact of this changing attitude on their resulting buying behaviour. It is based on exploratory and descriptive...

Persistent link: https://www.econbiz.de/10014193766