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Consumer behaviour
29
Konsumentenverhalten
29
Luxury goods
20
Luxusgüter
19
Brand management
18
Markenführung
17
Brand image
16
Markenimage
16
Brand
15
Markenartikel
15
Luxury
6
Marketing
6
Relationship marketing
6
Beziehungsmarketing
5
France
5
Frankreich
5
Rarity
5
Advertising effects
4
Comparison
4
Emotion
4
Vergleich
4
Werbewirkung
4
Brand loyalty
3
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Markentreue
3
Partial least squares
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Album on line
2
Brand attitude
2
Brand heritage
2
Brand love
2
Celebrity endorsement
2
Celebrity-Werbung
2
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Online availability
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Undetermined
46
Free
9
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Article
77
Book / Working Paper
13
Type of publication (narrower categories)
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Article in journal
46
Aufsatz in Zeitschrift
46
Aufsatz im Buch
2
Book section
2
research-article
2
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
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Language
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English
53
Undetermined
27
French
10
Author
All
Valette-Florence, Pierre
85
Merunka, Dwight
18
Kapferer, Jean-Noël
7
Barnier, Virginie de
6
Albert, Noël
5
Albert, Noel
4
Ferrandi, Jean-Marc
4
Kahle, Lynn R.
4
Valette-Florence, P.
4
Ambroise, Laure
3
Chandon, Jean-Louis
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Guizani, Haythem
3
Laurent, Gilles
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Valette-Florence, Rita
3
Akrout, Houcine
2
Assaf, Cynthia
2
Bartikowski, Boris
2
Cova, Véronique
2
Diallo, Mbaye Fall
2
Farooq, Omer
2
Ferrand, Alain
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
Payaud, Marielle
2
Pecot, Fabien
2
Pham, Mélanie
2
Sirieix, Lucie
2
Usunier, Jean-Claude
2
Vigneron, Franck
2
Youness, Chebli
2
Albert, Noe͏̈l
1
Aurifeille, J.-M.
1
BECHEUR, Imène
1
Bayarassou, Oula
1
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Institution
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HAL
5
Université Paris-Dauphine (Paris IX)
1
Published in...
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Journal of business research : JBR
27
The journal of brand management : an international journal
7
Journal of Business Research
6
Revue française de gestion : hommes et techniques
5
Post-Print / HAL
4
Economies et sociétés : cahiers de l'ISMEA
3
Journal of Product & Brand Management
3
Recherche et applications en marketing : RAM
3
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
2
Recherche et applications en marketing
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economics Papers from University Paris Dauphine
1
Euromed Marseille Working Paper
1
Innovations
1
International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of euro-marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Luxury marketing : a challenge for theory and practice
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & Marketing
1
Psychology & marketing
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Sciences de gestion
1
Sport management review
1
Working Papers / HAL
1
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Source
All
ECONIS (ZBW)
53
OLC EcoSci
15
RePEc
14
Other ZBW resources
6
USB Cologne (EcoSocSci)
2
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1
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
Comparaison des systèmes de valeurs et des styles de temps : une étude exploratoire
Valette-Florence, Pierre
-
1995
Persistent link: https://www.econbiz.de/10001334077
Saved in:
4
Une approche causale du comportement d'achat innovateur
Valette-Florence, Pierre
-
1993
Persistent link: https://www.econbiz.de/10001156920
Saved in:
5
La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
Saved in:
6
Luxury is still alive and well : a spotlight on its multifaceted components
Michel, Géraldine
;
Stathopoulou, Anastasia
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 276-284
Persistent link: https://www.econbiz.de/10013534085
Saved in:
7
Global corporate reputation : a projective qualitative approach from a customer perspective
Youness, Chebli
;
Valette-Florence, Pierre
;
Assaf, Cynthia
- In:
Qualitative market research : an international journal
27
(
2024
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10015324633
Saved in:
8
Vers une solution au gaspillage alimentaire chez les distributeurs ? : influence de la transgression ordinaire sur les associations symboliques et la relation à l'enseigne
Hanan, Audrey
;
Moulins, Jean-Louis
;
Valette-Florence, Pierre
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
3
,
pp. 12-44
Persistent link: https://www.econbiz.de/10015154616
Saved in:
9
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
10
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
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