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IT usage for enhancing trade show performance : evidence from the aviation services

Singh, Jaywant; Shukla, Paurav; Kalafatis, Stavros P. - In: The journal of business & industrial marketing 32 (2017) 3, pp. 398-408

Persistent link: https://www.econbiz.de/10011662271

Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences

Haon, Christophe; Sego, Trina; Drapeau, Nancy; Sarin, … - In: Industrial marketing management : the international … 91 (2020), pp. 581-595

Persistent link: https://www.econbiz.de/10012422362

An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales

Nayak, Jogendra Kumar - In: Journal of business-to-business marketing 26 (2019) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10012196276

Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing

Palmer, Mark; Medway, Dominic; Warnaby, Gary - In: Industrial marketing management : the international … 61 (2017), pp. 104-113

Persistent link: https://www.econbiz.de/10011704324

What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context

Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - In: Innovation & management review 19 (2022) 1, pp. 62-83

Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10013177500