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Manipulating customer loyalty...
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Showing
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10
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date (oldest first)
1
Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip
;
Wright, Malcolm J.
;
Feetham, Pamela
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
Net promoter score : a conceptual analysis
Mandal, Pratap Chandra
- In:
International journal of management concepts and …
8
(
2014
)
4
,
pp. 209-219
Persistent link: https://www.econbiz.de/10011284557
Saved in:
4
Model for measuring customer loyalty towards a service provider
Skačkauskienė, Ilona
;
Vilkaitė-Vaitonė, Neringa
; …
- In:
Journal of business economics and management
16
(
2015
)
6
,
pp. 1185-1200
Persistent link: https://www.econbiz.de/10011421758
Saved in:
5
Customer loyalty : a refined conceptualization,
measurement
, and model
Bourdeau, Brian L.
;
Joseph Cronin, J.
;
Voorhees, Clay M.
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015123230
Saved in:
6
How do you measure what you can't define? : the current state of loyalty
measurement
and management
Aksoy, Lerzan
- In:
Journal of service management
24
(
2013
)
4
,
pp. 356-381
Persistent link: https://www.econbiz.de/10009790206
Saved in:
7
Measuring e-service quality and its importance to customer satisfaction and loyalty : an empirical study in a telecom setting
Zhou, Ronggang
;
Wang, Xiaorui
;
Shi, Yuhan
;
Zhang, Renqian
; …
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 477-499
Persistent link: https://www.econbiz.de/10012099746
Saved in:
8
Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Marketing science
27
(
2008
)
3
,
pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
Saved in:
9
Is the
NPS
a trustworth performace measure?
Kristensen, Kai
;
Eskildsen, Jacob
- In:
The TQM journal : the international review of …
26
(
2014
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10010253368
Saved in:
10
Financial re-engineering and customer performance of poultry business in Nigeria
Alawode, Olufemi Peter
;
Nwobodo, Helen
;
Ogunfowora, Afolake
- In:
International journal of economics and financial issues …
14
(
2024
)
6
,
pp. 164-173
Persistent link: https://www.econbiz.de/10015094979
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