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When brand cynicism turns into...
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date (oldest first)
1
Traits and peculiarities of different
brand
hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
2
Revisiting the effects of inward negative emotions on outward negative emotions,
brand
loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
3
Hot and cold : how do consumers hate and forgive offending charity brands?
Ren, Chen
;
Moisjejev, Dmytro Anatolijovyč
;
Rodrigo, …
- In:
Journal of philanthropy and marketing
29
(
2024
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014580105
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Measuring
brand
hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
6
Did you hear our
brand
is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
7
When going green goes wrong : the effects of greenwashing on
brand
avoidance and negative word-of-mouth
Sajid, Muhammed
;
Zakkariya K.A
;
Mohd Suki, Norazah
;
Ul …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015095063
Saved in:
8
Gaming and luxury brands : love and hate
Guzzetti, Alice
;
Crespi, Roberta
;
Atwal, Glyn
- In:
The journal of business strategy
45
(
2024
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
Saved in:
9
On the antipodes of love and hate : the conception and measurement of
brand
polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
Examining consequences of
brand
hate in business-to-business relationships : the moderating role of relationship length
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Qadeer, Faisal
- In:
Industrial marketing management : the international …
122
(
2024
),
pp. 26-36
Persistent link: https://www.econbiz.de/10015123574
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