Artificial Intelligence is a disruptive technology developed during the 20th century, which has undergone an accelerated evolution, underpinning solutions to complex problems in the business world. Neural Networks, Machine Learning, or Deep Learning are concepts currently associated with terms...

With the development of new technologies, some concepts become relevant in the economic area, as is the case with cryptocurrencies, in general, or Bitcoin and Ethereum, in particular. Due to the impact of these tools, a detailed bibliometric study that allows us to obtain all information about...

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...