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Social marketing and healthy eating : findings from young people in Greece

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Do target groups appreciate being targeted? : an exploration of healthy eating policy acceptance

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Healthy, sustainable and plant-based eating : perceived (mis)match and involvement-based consumer segments as targets for future policy

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Social Discourses of Healthy Eating : A Market Segmentation Approach

Chrysochou, Polymeros; Askegaard, Søren; Grunert, Klaus G. - 2011

market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on … in types of associations with food and health, as well as perceptions of food healthfulness. 316 Danish consumers … association task that aimed to explore types of associations with food and health, and perceptions of food healthfulness. A latent …

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