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Fundamentals of modern marketing

Cundiff, Edward W.; Still, Richard R.; Govoni, Norman A. - 1985 - 4th ed.

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Promotional management

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International marketing : planning and practice

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Dictionary of marketing communications

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Dictionary of marketing communications

Govoni, Norman A. P. - 2004 - Online-Ausg.

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession

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Marketing in the international environment

Cundiff, Edward W. - 1988 - 2. ed.

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Will a global marketing strategy work? : an energy conservation perspective

Verhage, Bronislaw J. - In: Journal of the Academy of Marketing Science 17 (1989) 2, pp. 129-136

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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs

Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103

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FUNDAMENTALS OF MODERN MARKETING / EDWARD W. CUNDIFF ; RICHARD R. STILL ; NORMAN A. P. GOVONI

Cundiff, Edward W.; Still, Richard R.; Govoni, Norman A. P. - 1980 - 3. ED.

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Fundamentals of modern marketing

Cundiff, Edward W.; Still, Richard R.; Govoni, Norman A. P. - 1973

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