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Why do suppliers choose wholesale price contracts? : end-of-season payments disincentivize retailer marketing effort
Devlin, Anna G.; Elmaghraby, Wedad; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 212-233
Persistent link: https://www.econbiz.de/10011844773
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Partitioning cash flows to overcome retailer aversion to stocking new products
Devlin, Anna G.; Elmaghraby, Wedad; Hamilton, Rebecca W. - In: Decision sciences 53 (2022) 6, pp. 1048-1067
Persistent link: https://www.econbiz.de/10014280002
Cover Image
Partitioning cash flows to overcome retailer aversion to stocking new products
Devlin, Anna G.; Elmaghraby, Wedad J.; Hamilton, Rebecca W. - In: Decision Sciences 53 (2021) 6, pp. 1048-1067
Persistent link: https://www.econbiz.de/10012537065