Partitioning cash flows to overcome retailer aversion to stocking new products
Year of publication: |
2022
|
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Authors: | Devlin, Anna G. ; Elmaghraby, Wedad ; Hamilton, Rebecca W. |
Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 53.2022, 6, p. 1048-1067
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Subject: | ambiguity aversion | cash flow structure | new product adoption | Cash Flow | Cash flow | Risikoaversion | Risk aversion | Innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Einzelhandel | Retail trade |
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