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Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.; Grewal, Rajdeep; Bowman, Douglas; Ding, Min - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066