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Marketing management : a quarterly business management publication of the American Marketing Association
Marketing letters : a journal of research in marketing
Report / Marketing Science Institute / Marketing Science Institute
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of product innovation management : an international publication of the Product Development & Management Association
29
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11
Industrial marketing management : the international journal for industrial and high-tech firms
9
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6
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4
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4
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3
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3
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3
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Measuring product development : time to improve the development process
Griffin, Abbie
-
1993
Persistent link: https://www.econbiz.de/10000877323
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2
Modeling and measuring product development cycle time across industries
Griffin, Abbie
-
1995
Persistent link: https://www.econbiz.de/10000929432
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3
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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4
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
5
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
Saved in:
6
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
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