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Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model
McNally, Regina C.; Griffin, Abbie - In: International journal of business innovation and research 4 (2010) 1/2, pp. 30-47
Persistent link: https://www.econbiz.de/10003953732
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A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
McNally, Regina C.; Griffin, Abbie - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 382-397
Persistent link: https://www.econbiz.de/10003531820
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Customer relationship management processes : how faithful are business-to-business firms to customer profitability?
Johnson, Devon S.; Clark, Bruce H.; Barczak, Gloria - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1094-1105
Persistent link: https://www.econbiz.de/10009683376
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Customer relationship management processes: How faithful are business-to-business firms to customer profitability?
Johnson, Devon S.; Clark, Bruce H.; Barczak, Gloria - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1094-1106
Persistent link: https://www.econbiz.de/10010037375
Cover Image
Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model
McNally, Regina C.; Griffin, Abbie - In: International journal of business innovation and research 4 (2010) 1/2, pp. 30-47
Persistent link: https://www.econbiz.de/10009883469
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Firm and Individual Choice Drivers in Make-or-Buy Decisions: A Diminishing Role for Transaction Cost Economics?
McNally, Regina C.; Griffin, Abbie - In: The journal of supply chain management : a global … 40 (2004) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10006367049