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An investigation of the use of global, virtual, and colocated new product development teams

McDounough, Edward F.; Kahn, Kenneth B.; Barczak, Gloria - In: International management of research and development, (pp. 412-422). 2008

Persistent link: https://www.econbiz.de/10003767071

Functional, multifunctional, and cross-functional : considerations for marketing management

Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84

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The nature of R&D-marketing integration in Chinese high-tech companies

Perks, Helen; Kahn, Kenneth B.; Zhang, Cong - In: International journal of innovation management 14 (2010) 1, pp. 19-40

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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337

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Balancing development costs and sales to optimize the development time of product line additions

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Innovation teams

Barczak, Gloria - In: Encyclopedia of technology and innovation management, (pp. 225-229). 2010

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The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process

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Antecedents of team creativity : an examination of team emotional intelligence, team trust and collabrotative culture

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Innovation and marketing in the video game industry : avoiding the performance trap

Wesley, David T. A. - 2016

chapter Introduction -- chapter The Social and Economic Impact of Games -- chapter 1 Shigeru Miyamoto and the Art of Donkey Kong -- chapter The Legend of Zelda -- chapter The Rise of Adventure Fantasy Games -- chapter 2 Nintendo’s Dark Age -- chapter 3 PlayStation Dreams -- chapter Partnership...

Persistent link: https://www.econbiz.de/10014499047

Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap

Barczak, Gloria - 2010 - Online-Ausg.

Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are...

Persistent link: https://www.econbiz.de/10012684157