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Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.; Coleman, Joshua T.; Castleberry, … - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 370-400
Persistent link: https://www.econbiz.de/10012229563
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The state of business to business marketing research
Tanner, John F. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 92-100
Persistent link: https://www.econbiz.de/10012483508
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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2019 - Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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Retailing management
Levy, Michael; Weitz, Barton A. - 2004 - 5. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10001716799
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Retailing management
Levy, Michael; Weitz, Barton A. - 2012 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008909338
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Retailing management
Levy, Michael; Weitz, Barton A. - 1998 - 3. ed., international ed.
Persistent link: https://www.econbiz.de/10004236413
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Retailing management
Levy, Michael; Weitz, Barton A. - 2004 - Internat. ed., 5. ed.
Persistent link: https://www.econbiz.de/10004718725
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Retailing management
Levy, Michael; Weitz, Barton A. - 2001 - 4. ed.
Persistent link: https://www.econbiz.de/10004735310
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Retailing management
Levy, Michael; Weitz, Barton A. - 2007 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003998255