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~subject:"Management"
~subject:"B-to-B-Marketing"
~subject:"Marketing"
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Management
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Marketing
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16
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16
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16
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13
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11
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Weitz, Barton A.
27
Levy, Michael
12
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6
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4
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3
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2
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2
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1
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1
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1
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Journal of marketing theory and practice : JMTP
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Entrepreneurship and economic growth in the American economy
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1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
11
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Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.
;
Coleman, Joshua T.
;
Castleberry, …
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 370-400
Persistent link: https://www.econbiz.de/10012229563
Saved in:
2
Salespeople, fairness, and buyer satisfaction : what about emotions?
Siadou-Martin, Béatrice
;
Vidal-Zeballos, David
; …
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10011763046
Saved in:
3
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2002
-
2nd ed
Persistent link: https://www.econbiz.de/10001590015
Saved in:
4
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
Saved in:
5
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.
;
Tanner, John F.
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10003571677
Saved in:
6
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10004901121
Saved in:
7
The state of business to business marketing research
Tanner, John F.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10012483508
Saved in:
8
Handbook of marketing
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
ed.
)
-
2006
-
Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
Saved in:
9
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
Saved in:
10
Retailing management
Levy, Michael
;
Weitz, Barton A.
;
Grewal, Dhruv
-
2019
-
Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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