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~subject:"Marketing theory"
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1
Strategic marketing
Cravens, David W.
-
1982
Persistent link: https://www.econbiz.de/10001388928
Saved in:
2
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
3
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
4
Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of small business strategy
26
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011497345
Saved in:
5
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
6
Influence from entrepreneurship in marketing theory
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 120-125
Persistent link: https://www.econbiz.de/10009507694
Saved in:
7
Diskussionslinien der Entrepreneurial Marketing-Forschung : Ergebnisse einer Zitationsanalyse
Kraus, Sascha
;
Eggers, Fabian
;
Harms, Rainer
;
Hills, …
- In:
Entrepreneurial marketing
,
(pp. 27-58)
.
2011
Persistent link: https://www.econbiz.de/10009379630
Saved in:
8
Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
9
Academic roots : the past and present of entrepreneurial marketing
Hills, Gerald E.
;
Hultman, Claes M.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10008987970
Saved in:
10
The evolution and development of entrepreneurial marketing
Hills, Gerald E.
;
Hultman, Claes M.
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003723462
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