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Strategic marketing
Cravens, David W. - 1982
Persistent link: https://www.econbiz.de/10001388928
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Influence from entrepreneurship in marketing theory
Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 120-125
Persistent link: https://www.econbiz.de/10009507694
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Diskussionslinien der Entrepreneurial Marketing-Forschung : Ergebnisse einer Zitationsanalyse
Kraus, Sascha; Eggers, Fabian; Harms, Rainer; Hills, … - In: Entrepreneurial marketing, (pp. 27-58). 2011
Persistent link: https://www.econbiz.de/10009379630
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Academic roots : the past and present of entrepreneurial marketing
Hills, Gerald E.; Hultman, Claes M. - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10008987970
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Marketing/entrepreneurship interface : revisited and future directions
Hills, Gerald E.; Hultman, Claes M.; Hansen, David - In: The entrepreneurship - innovation - marketing interface …, (pp. 3-34). 2007
Persistent link: https://www.econbiz.de/10003602964
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Using contingency analysis to select selling effort allocation methods
LaForge, Raymond W. - In: The journal of personal selling & sales management : JPSSM 6 (1986) 2, pp. 19-28
Persistent link: https://www.econbiz.de/10001045421
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Managementparameter und Außendienstmerkmale als Determinanten der Effektivität von Verkaufsorganisationen
Baldauf, Artur; Cravens, David W. - In: Journal of business economics : JBE 73 (2003) 4, pp. 371-405
Persistent link: https://www.econbiz.de/10001752316