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Bayesian approach to ad budgets
Enis, Ben M. - In: Journal of advertising research 12 (1972) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002118962
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Deepening the concept of marketing
Enis, Ben M. - In: Journal of marketing 37 (1973) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10002118965
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Governments as marketers : issues of management and public policy
Enis, Ben M. - In: Government marketing : theory and practice, (pp. 343-355). 1981
Persistent link: https://www.econbiz.de/10002119056
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Marketing principles
Enis, Ben M. - 1980
Persistent link: https://www.econbiz.de/10004775219
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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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Readings in the marketing research process
Cox, Keith K. - 1973 - 1. pr
Persistent link: https://www.econbiz.de/10000328976
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Marketing decisions : a Bayesian approach
Enis, Ben M.; Broome, Charles L. - 1973
Persistent link: https://www.econbiz.de/10000049869
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Review of marketing : 1981
Enis, Ben M. (ed.); Roering, Kenneth J. (contributor) - 1981
Persistent link: https://www.econbiz.de/10000050951
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Selling and sales management : a bibliography
Chonko, Lawrence B.; Enis, Ben M. - 1980
Persistent link: https://www.econbiz.de/10000051172
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The AT&T settlement : legal summary, economic analysis, and marketing implications
Enis, Ben M.; Sullivan, E. Thomas - In: Journal of marketing 49 (1985) 1, pp. 127-136
Persistent link: https://www.econbiz.de/10002118959