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Can attitudes predict customer behavior?
Adler, Lee - In: New ideas for successful marketing : [National …, (pp. 348-352). 1966
Persistent link: https://www.econbiz.de/10003464714
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Phasing research into the marketing plan
Adler, Lee - In: Market segmentation : concepts and applications, (pp. 117-131). 1972
Persistent link: https://www.econbiz.de/10003464718
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Phasing research into the marketing plan
Adler, Lee - In: Readings in marketing information systems : a new era …, (pp. 162-177). 1968
Persistent link: https://www.econbiz.de/10001798884
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Symbiotic marketing
Adler, Lee - In: Harvard business review : HBR 44 (1966) 6, pp. 59-71
Persistent link: https://www.econbiz.de/10001798893
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Symbiotic marketing
Adler, Lee - In: Marketing Management Viewpoints : Commentary and readings, (pp. 226-243). 1970
Persistent link: https://www.econbiz.de/10001798911
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Systems approach to marketing
Adler, Lee - In: Readings in marketing information systems : a new era …, (pp. 72-92). 1968
Persistent link: https://www.econbiz.de/10001798968
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Systems approach to marketing
Adler, Lee - In: Readings in management control, (pp. 413-432). 1970
Persistent link: https://www.econbiz.de/10001798993
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Systems approach to marketing
Adler, Lee - In: Readings in management control, (pp. 72-92). 1968
Persistent link: https://www.econbiz.de/10001799063
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Time lag in new product development
Adler, Lee - In: Journal of marketing 30 (1966) 1, pp. 17-21
Persistent link: https://www.econbiz.de/10001799099
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Time lag in new product development
Adler, Lee - In: Marketing management and administrative action, (pp. 350-358). 1968
Persistent link: https://www.econbiz.de/10001799132