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Effects of quality and quantity of information on decision effectiveness

Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213

Persistent link: https://www.econbiz.de/10001068367

Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts

Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472

Persistent link: https://www.econbiz.de/10011760513

Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers

Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636

Persistent link: https://www.econbiz.de/10009614325

Why are firms different : resource endowment or deliberate differentiation?

Christen, Markus (contributor); … - 2004 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002380536

Optimal market intelligence strategy when management attention is scarce

Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538

Persistent link: https://www.econbiz.de/10003859203

A structural model of salesforce compensation dynamics : response to Profs. Rust and Staelin

Misra, Sanjog; Nair, Harikesh - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 267-273

Persistent link: https://www.econbiz.de/10009348709

Rust's and Staelin's comments on: "A structural model of sales force compensation dynamics: estimation and field implementation" by Sanjong Misra and Harikesh Nair

Rust, John; Staelin, Richard - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 259-265

Persistent link: https://www.econbiz.de/10009348717

A "meta-analysis" of multibrand, multioutlet channel systems

Lee, Eunkyu; Staelin, Richard; Yoo, Weon Sang; Du, Rex … - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 1950-1969

Persistent link: https://www.econbiz.de/10010194864

Choosing customized marketing offers to attract a desirable mix of customers

Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - 2010

This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether and which customers will accept offers, is risk...

Persistent link: https://www.econbiz.de/10009296053

An industry equilibrium analysis of downstream vertical integration

MacGuire, Timothy W.; Staelin, Richard - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10003709031