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Consumer confusion proneness : scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 697-721
Persistent link: https://www.econbiz.de/10003558912
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Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills
Hennig-Thurau, Thorsten - In: Journal of marketing management : MM 16 (2000) 1-3, pp. 55-80
Persistent link: https://www.econbiz.de/10006985089
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Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 697-722
Persistent link: https://www.econbiz.de/10007901900
Cover Image
Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7, pp. 697-722
Persistent link: https://www.econbiz.de/10008416733