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~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~subject:"United States"
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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International journal of arts management
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Journal of marketing
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Journal of the Academy of Marketing Science
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Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 369-391)
.
2000
Persistent link: https://www.econbiz.de/10001456734
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