Narrow search
Showing 1 - 5 of 5
Cover Image
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn; Kupfer, Ann-Kristin; Hennig-Thurau, … - In: Journal of cultural economics 39 (2015) 1, pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
Cover Image
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Mathys, … - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Cover Image
"Word-of-mouse" : why consumers listen to each other on the internet
Hennig-Thurau, Thorsten - In: Yearbook of marketing and consumer research 3 (2005), pp. 37-58
Persistent link: https://www.econbiz.de/10003256517
Cover Image
"Word-of-Mouse" : warum Kunden anderen Kunden im Internet zuhören
Hennig-Thurau, Thorsten - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10002026791
Cover Image
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595