For decades suggestion systems have been used include employees in innovation process. However, in order to gather superior ideas, integrating external stakeholders is critical to the innovation process. Wwwithin this paper the authors derive a sophisticated model of an integrated idea...

"Strong brands are more profitable!" An actual study – where heads of marketing and salesfrom the European Top 500 companies were interviewed – shows that brand-oriented companiesare almost twice as successful as comparable companies without this focus. Hence, themost important companies...