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Product development in the automotive industry: crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - VEND Consulting GmbH

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...

Persistent link: https://www.econbiz.de/10005862372

Strategic decisions in turbulent times : lessons from the energy industry

Giones, Ferran; Brem, Alexander; Berger, Andreas - In: Business horizons 62 (2019) 2, pp. 215-225

Persistent link: https://www.econbiz.de/10011995688

Effectuation vs. causation : can established firms use start-up decision-making principles to stay innovative?

Henninger, Pascal; Brem, Alexander; Giones, Ferran; … - In: International journal of innovation management 24 (2020) 1, pp. 2050002-1-2050002-32

Persistent link: https://www.econbiz.de/10012183197

From toys to tools : the co-evolution of technological and entrepreneurial developments in the drone industry

Giones, Ferran; Brem, Alexander - In: Business horizons 60 (2017) 6, pp. 875-884

Persistent link: https://www.econbiz.de/10011771836

Product development in the automotive industry : crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222

Persistent link: https://www.econbiz.de/10003764282

The who and how of commercializing emerging technologies : a technology-focused review

Haessler, Philipp; Giones, Ferran; Brem, Alexander - In: Technovation : the international journal of … 121 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10014478214

Product development in the automotive industry: crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222

Persistent link: https://www.econbiz.de/10008270467

Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150

Break out to open innovation

Bettenmann, Denis; Giones, Ferran; Brem, Alexander; … - In: MIT sloan management review 63 (2022) 2, pp. 39-43

Persistent link: https://www.econbiz.de/10012821974

Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

Gerhard, Daniel; Brem, Alexander; Baccarella, Christian; … - In: International journal of management 28 (2011) 1, pp. 330-349

Persistent link: https://www.econbiz.de/10008891061