In this contribution, we present a model that retailers engaged in e-commerce (e-tailers)can use for determining the optimal mix of customer segments within a customer portfolio froman integrated risk and return perspective....

Investing in existing customers is widely accepted as a promisingstrategy because it is believed to be less costly than attracting new ones. Recentresearch by Reinartz et al. [39] provides indications, however, that it could alsobe profitable to simultaneously focus on a customer segment being...

Purpose – The purpose of this paper is to present a model that retailers engaged in e‐commerce (e‐tailers) can use for determining the optimal mix of customer segments within a customer portfolio from an integrated risk and return perspective. Design/methodology/approach – Portfolio...

Banks all over the world are still concerned with the implementation of the new Basel Accord forCapital Adequacy which refines – among others – the minimum capital requirements. In the lastyears huge silo-like structures for data acquisition, data management, and data processing havebeen...