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Strategic orientation, foreign parent control, and differentiation capability building of international joint ventures in an emerging market
Chen, Xiaoyun; Chen, Alex Xin; Zhou, Kevin Zheng - In: Journal of international marketing 22 (2014) 3, pp. 30-49
Persistent link: https://www.econbiz.de/10010520893
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Is product imitation good for firm performance? : an examination of product imitation types and contingency factors
Lee, Ruby P.; Zhou, Kevin Zheng - In: Journal of international marketing 20 (2012) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10009625955
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Technological capability growth and performance outcome : foreign versus local firms in China
Ju, Min; Zhou, Kevin Zheng; Gao, Yong; Lu, Jiangyong - In: Journal of international marketing 21 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009758012
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Is ambidextrous innovation strategy beneficial to international joint venture performance? : evidence from China
Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 29 (2021) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10012660724
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The origins of trust asymmetry in international relationships : an institutional view
Wang, Mengyang; Zhang, Qiyuan; Zhou, Kevin Zheng - In: Journal of international marketing 28 (2020) 2, pp. 81-101
Persistent link: https://www.econbiz.de/10012231124
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Exploitation and exploration in international joint ventures : moderating effects of partner control imbalance and product similarity
Jin, Jason Lu; Zhou, Kevin Zheng; Wang, Yonggui - In: Journal of international marketing 24 (2016) 4, pp. 20-38
Persistent link: https://www.econbiz.de/10011626812
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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A contingent view of partner coopetition in international joint ventures
Shu, Chengli; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 25 (2017) 3, pp. 42-60
Persistent link: https://www.econbiz.de/10011752713
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Live streaming use and international seller sales performance : an information economics perspective
Ye, Yu; Jin, Jason Lu; Dong, Meitong; Zhou, Kevin Zheng - In: Journal of international marketing 32 (2024) 1, pp. 52-71
Persistent link: https://www.econbiz.de/10014631119
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Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin; Li, Julie Juan - In: Journal of international marketing 16 (2008) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10003766118