Zander, Ivo; Zander, Udo - In: Journal of Management Studies 42 (2005) 8, pp. 1519-1548
This paper argues for the important role of customers as a source of competitive advantage and firm growth, an issue which has been largely neglected in the resource-based view of the firm. It conceptualizes Penrose's (1959) notion of an 'inside track' and illustrates how in-depth knowledge...
