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~subject:"International market entry"
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International market entry
Multinationales Unternehmen
20
Transnational corporation
20
International marketing
14
Internationaler Markteintritt
14
Internationales Marketing
14
USA
12
United States
12
Firm performance
11
Unternehmenserfolg
11
Theory
9
Theorie
8
Auslandsinvestition
7
Emerging economies
7
Foreign investment
7
Schwellenländer
7
Strategic management
7
Strategisches Management
7
Welt
6
World
6
Außenwirtschaftsförderung
5
Direct marketing
5
Direktmarketing
5
Japan
5
KMU
5
SME
5
Trade promotion
5
Brand management
4
China
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Cross-cultural management
4
Export
4
Institutional theory
4
Interkulturelles Management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Betriebliches Umfeld
3
Business environment
3
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English
14
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Brouthers, Lance Eliot
12
Brouthers, Keith D.
9
Werner, Steve
5
Wilkinson, Timothy J.
3
Keig, Dawn L.
2
MacNally, Mary M.
1
Marshall, Victor B.
1
McAlister, Anna R.
1
McNicol, Jason
1
O'Donnell, Edward
1
Samiee, Saeed
1
Thomas, Andrew R.
1
Widmier, Scott
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Are you ready? : preparing for international operations
1
Diversification and growth of the firm
1
International business : adjusting to new challenges and opportunities
1
International marketing ; Vol. II
1
Journal of global marketing
1
Journal of management : JOM
1
Journal of management studies : JMS
1
Management international review : mir ; journal of international business
1
Staying of top : crucial issues for international business in the 21st century
1
The SAGE handbook of international marketing
1
The eclectic paradigm : a framework for synthesizing and comparing theories of international business from different disciplines or perspectives
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ECONIS (ZBW)
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Strategic alliances : choose your partners
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Wilkinson, …
-
2011
Persistent link: https://www.econbiz.de/10009232430
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2
The impact of US-sponsored foreign trade office activities
Wilkinson, Timothy J.
;
Thomas, Andrew R.
;
MacNally, Mary M.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10009156351
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3
Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
-
2011
Persistent link: https://www.econbiz.de/10009232289
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4
Real options, international entry mode choice and performance
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Werner, Steve
- In:
Journal of management studies : JMS
45
(
2008
)
5
,
pp. 936-960
Persistent link: https://www.econbiz.de/10003740696
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5
International franchising and licensing
Brouthers, Lance Eliot
;
McNicol, Jason
;
Samiee, Saeed
- In:
The SAGE handbook of international marketing
,
(pp. 183-197)
.
2009
Persistent link: https://www.econbiz.de/10003792100
Saved in:
6
Acquisition or greenfield start-up? : institutional, cultural and transaction cost influences
Brouthers, Keith D.
;
Brouthers, Lance Eliot
-
2009
Persistent link: https://www.econbiz.de/10003807091
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7
Transaction cost-enhanced entry mode choices and firm performance
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Werner, Steve
-
2006
Persistent link: https://www.econbiz.de/10003410744
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8
Resource-based advantages in an international context
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Werner, Steve
- In:
Journal of management : JOM
34
(
2008
)
2
,
pp. 189-217
Persistent link: https://www.econbiz.de/10003688501
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9
Is Dunning’s eclectic framework descriptive or normative?
Brouthers, Lance Eliot
;
Brouthers, Keith D.
;
Werner, Steve
- In:
The eclectic paradigm : a framework for synthesizing …
,
(pp. 143-156)
.
2015
Persistent link: https://www.econbiz.de/10011392682
Saved in:
10
Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
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