Multinational companies in newly industrialized countries face a dilemma of whether and when they should engage in U.S. manufacturing. This study investigates consumer evaluations of product quality and purchase intent of two electronic products currently imported into the U.S. from a company in...

Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more...