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"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
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Why the highest price isn't the best price
Anderson, James C.
;
Wouters, Marc
;
Rossum, Wouter van
- In:
MIT sloan management review
51
(
2009/10
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10003945577
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2
Distributor contributions to partnerships with manufacturers
Narus, James A.
;
Anderson, James C.
- In:
Business Horizons
30
(
1987
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10005439157
Saved in:
3
Partnership advantage and its determinants in distributor and manufacturer working relationships
Sethuraman, Rajagopalan
;
Anderson, James C.
;
Narus, James A.
- In:
Journal of Business Research
17
(
1988
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10005477459
Saved in:
4
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
5
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
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6
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
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7
Toward a better understanding of distribution channel working relationships
Anderson, James C.
;
Narus, James A.
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 320-336)
.
1986
Persistent link: https://www.econbiz.de/10001833300
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8
Improving sourcing decisions in NPD projects : monetary quantification of points of difference
Wouters, Marc
;
Anderson, James C.
;
Narus, James A.
; …
- In:
Journal of operations management
27
(
2009
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10003808994
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9
Per Tiebreak zum Verkaufserfolg
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
Saved in:
10
Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering
Wynstra, Finn
;
Anderson, James C.
;
Narus, James A.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010219672
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