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Balancing Acquisition and Rete...
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Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
57
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57
Kundenwert
46
Marketing management
46
Marketingmanagement
46
Customer value
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Kumar, V.
367
Reinartz, Werner J.
80
Venkatesan, Rajkumar
35
Thomas, Jacquelyn S.
31
Kumar, Vikas
25
Leone, Robert P.
25
Reinartz, Werner
21
Shah, Denish
21
Kumar, Vimal
17
Aaker, David A.
16
Day, George S.
16
Petersen, J. Andrew
15
Krafft, Manfred
13
Rajan, Bharath
13
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Gupta, Shaphali
9
Verma, Pratima
9
Pancras, Joseph
8
Reimann, Martin
8
Schilke, Oliver
8
Sriram, S.
8
Wichmann, Julian R. K.
8
Hoyer, Wayne D.
7
Pansari, Anita
7
Sunder, Sarang
7
Wiegand, Nico
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Blattberg, Robert C.
5
Bohling, Timothy
5
Chintagunta, Pradeep K.
5
Käuferle, Monika
5
Lai, Kuei-Kuei
5
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Industry Canada, Government of Canada
1
Springer-Verlag GmbH
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Journal of marketing
46
Journal of the Academy of Marketing Science
31
Journal of retailing
28
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Harvard-Business-Manager : das Wissen der Besten
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11
Journal of international marketing
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Legends in marketing
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Production and Operations Management
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10
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MIT sloan management review
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Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business Research
4
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4
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SpringerLink / Bücher
4
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3
Journal of world business : JWB
3
Benchmarking : an international journal
2
Customer engagement marketing
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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European Journal of Operational Research
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European journal of operational research : EJOR
2
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International Marketing Review
2
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ECONIS (ZBW)
344
OLC EcoSci
114
RePEc
34
Other ZBW resources
14
USB Cologne (EcoSocSci)
12
USB Cologne (business full texts)
1
EconStor
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Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
2
Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
Persistent link: https://www.econbiz.de/10003545053
Saved in:
3
THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.
;
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2004
),
pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
Saved in:
4
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
7
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
8
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
9
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
10
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
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