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Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David; Walsh, Gianfranco; Beatty, Sharon E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
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Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco; Elsner, Ralf - In: European management journal 30 (2012) 1, pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
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The real option value of operational and managerial flexibility in global supply chain networks
Huchzermeier, Arnd - In: Risk management : challenge and opportunity ; with 125 …, (pp. 609-629). 2005
Persistent link: https://www.econbiz.de/10002449417
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Global manufacturing strategy planning under exchange rate uncertainty
Huchzermeier, Arnd - 1991
Persistent link: https://www.econbiz.de/10001872111
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The real option value of operational and managerial flexibility in global supply chain networks
Huchzermeier, Arnd - In: Risk management : challenge and opportunity : with 37 …, (pp. 181-201). 2000
Persistent link: https://www.econbiz.de/10001496186
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An empirical investigation of the antecedents of salesforce control systems
Krafft, Manfred - 1997
11 hypotheses from agency theory, transaction cost analysis, and Ouchi's theoretical approach on the impact of environmental, Company and salespeople characteristics on the design of salesforce control systems (outcome- vs. behavior-based) are summarized and tested on a data set of 270 German...
Persistent link: https://www.econbiz.de/10011745184
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An empirical investigation of the antecedents of salesforce control systems
Krafft, Manfred - 1997
Persistent link: https://www.econbiz.de/10011735683
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Project management under risk: Using the real options approach to evaluate flexibility in R&D
Huchzermeier, Arnd; Loch, Christoph H. - 2001
Managerial flexibility has value in the context of uncertain R&D projects,as management can repeatedly gather information about uncertain project and market characteristics and, based on this information,change its course of action.This value is now well accepted and referred to as real option...
Persistent link: https://www.econbiz.de/10005840779
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Customer‐centric category selection for mobile and print promotions in loyalty reward programs
von Mutius, Bernhard; Huchzermeier, Arnd - In: Naval Research Logistics (NRL) 68 (2020) 6, pp. 683-700
Persistent link: https://www.econbiz.de/10012273905