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New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10004871304
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Product planning essentials
Kahn, Kenneth B. - 2011 - 2. ed
Persistent link: https://www.econbiz.de/10009005737
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10009884911
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Product planning essentials
Kahn, Kenneth B. - 2001 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208099
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Innovation is not entrepreneurship, nor vice versa
Kahn, Kenneth B. - In: The journal of product innovation management : an … 39 (2022) 4, pp. 467-473
Persistent link: https://www.econbiz.de/10013332978
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Measuring product development : time to improve the development process
Griffin, Abbie - 1993
Persistent link: https://www.econbiz.de/10000877323
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Modeling and measuring product development cycle time across industries
Griffin, Abbie - 1995
Persistent link: https://www.econbiz.de/10000929432
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New-product development innovation and commercialization processes
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 176-179). 2010
Persistent link: https://www.econbiz.de/10003945766
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Understanding customer needs
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010
Persistent link: https://www.econbiz.de/10003945792
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Obtaining customer needs for product development
Griffin, Abbie - In: The PDMA handbook of new product development, (pp. 211-227). 2005
Persistent link: https://www.econbiz.de/10003831470