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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries

Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4-5, pp. 387-407

Persistent link: https://www.econbiz.de/10006262095

The impact of technological complexity on consumers’ perceptions of products made in highly and newly industrialised countries

Ahmed, Sadrudin A.; d’Astous, Alain; Eljabri, Jelloul - In: International Marketing Review 19 (2002) 4, pp. 387-407

This article reports the results of a survey of 151 Canadian male consumers. In this study, consumer judgements of products varying in their level of technological complexity made in both highly and newly industrialised countries (NICs) were obtained in a multi‐attribute and...

Persistent link: https://www.econbiz.de/10014827220

Country-of-origin effects in the context of NAFTA : the case of Chile

Ahmed, Sadrudin A.; Astous, Alain d' - 1995

Persistent link: https://www.econbiz.de/10000958313

Product-country fit in the Canadian context

Ahmed, Sadrudin A.; Astous, Alain d'; Petersen, Halima … - In: The journal of consumer marketing 28 (2011) 4, pp. 300-309

Persistent link: https://www.econbiz.de/10009272102

Canada Taiwan differences product-country perceptions

Ahmed, Sadrudin A.; Astous, Alain d' - In: International journal of commerce and management 25 (2015) 1, pp. 38-51

Persistent link: https://www.econbiz.de/10011297670

Comparison of country-of-origin effects on household and organizational buyers' product perceptions

Ahmed, Sadrudin A.; d'Astous, Alain - In: European journal of marketing : EJM 29 (1995) 3, pp. 35-51

Persistent link: https://www.econbiz.de/10006103024

Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada

Ahmed, Sadrudin A.; d'Astous, Alain - In: Journal of business research : JBR 60 (2007) 3, pp. 240-248

Persistent link: https://www.econbiz.de/10007594700

Number 2 - The importance of country images in the formation of consumer product perceptions

d'Astous, Alain; Ahmed, Sadrudin A. - In: International marketing review 16 (1999) 2-3, pp. 108-125

Persistent link: https://www.econbiz.de/10006297993

Country-of-Origin Effects on Purchasing Managers' Product Perceptions

Ahmed, Sadrudin A.; d'Astous, Alain; El Adraoui, Mostafa - In: Industrial marketing management : the international … 23 (1994) 4, pp. 323-332

Persistent link: https://www.econbiz.de/10006349420

Country-of-Origin Effects in the U.S. and Canada: Implications for the Marketing of Products Made in Mexico

Ahmed, Sadrudin A.; d'Astous, Alain; Lemire, Simon - In: Journal of international consumer marketing 10 (1997) 1-2, pp. 73-92

Persistent link: https://www.econbiz.de/10007128230

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