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The dynamics of online consumers’ response to price promotion

Kim, Youngsoo; Krishnan, Ramayya - In: Information systems research : ISR 30 (2019) 1, pp. 175-190

Persistent link: https://www.econbiz.de/10012038216

On product-level uncertainty and online purchase behavior : an empirical analysis

Kim, Youngsoo; Krishnan, Ramayya - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2449-2467

Persistent link: https://www.econbiz.de/10011386180

The halo effect in multicomponent ratings and its implications for recommender systems : the case of Yahoo! Movies

Sahoo, Nachiketa; Krishnan, Ramayya; Duncan, George T.; … - In: Information systems research : ISR 23 (2012) 1, pp. 231-246

Persistent link: https://www.econbiz.de/10009522759

The role of gender and work status in shopping center patronage

Raajpoot, Nusser A.; Sharma, Arun; Chebat, Jean-Charles - In: Journal of business research : JBR 61 (2008) 8, pp. 825-833

Persistent link: https://www.econbiz.de/10003736756

Does the presence of a mannequin head change shopping behavior?

Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524

Persistent link: https://www.econbiz.de/10011435958

Do digital displays enhance sales? : role of retail format and message content

Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131

Persistent link: https://www.econbiz.de/10011484113

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

The emotional review-reward effect : how do reviews increase impulsivity?

Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051

Persistent link: https://www.econbiz.de/10011951622

Shopper marketing and the role of in-store marketing

Roggeveen, Anne L. (contributor); … - 2014

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how...

Persistent link: https://www.econbiz.de/10011905514

Online channel use and satisfaction in a multichannel service context : Report No. 03-107

Montoya-Weiss, Mitzi; Voss, Glenn B.; Grewal, Dhruv - In: MSI reports : working paper series (2003) 2, pp. 19-35

Persistent link: https://www.econbiz.de/10001978308