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~type_genre:"Article in journal"
~person:"Ordenes, Francisco Villarroel"
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Ordenes, Francisco Villarroel
Grewal, Dhruv
140
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49
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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2
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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4
The future of digital communication research : considering dynamics and multimodality
Grewal, Dhruv
;
Herhausen, Dennis
;
Ludwig, Stephan
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10013364280
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